In the past ten years, Norton has come a long way in the wine world, garnering the attention of wine writers and securing its own Reidel stemware (a must-have if you really want to learn Nortons and the subtleties of the wine). Todd Kliman's book A Wild Vine is a fun read that traces the history of the varietal and takes on the tone of a travelogue through Norton territory in America. Kliman conducted significant research in Missouri and sets the stage for a local author to expand on this lead to cover the grape's rich history in Missouri.
The Missouri Wine Passport program inspired thousands of Missourians to visit wineries all over the state in a terrific incentive program. Wineries popped up all over the place, cashing in on what came to be a continuous flow of visitors. The program ended a couple of years ago, and while visiting Missouri wineries remains a pastime for interstate and intrastate traffic, I've talked to winemakers from several of the lesser known, smaller, and off-the-beaten-path wineries who have felt the direct result of this lost guaranteed audience. I've met some very earnest folks trying to make ends meet while producing a wide range of quality wine, from dry fruit wines to sugary grape wines to Nortons and other dry varietals, winemakers who have noted ratcheting back production of the dry wines to increase their bread-winning sweet wines which serve as gateway wines for many Missourians. But convince the sweet wine lovers to taste the dry wines and often they'll make the switch, slowly, slowly phasing out their ordering of Concord-based wines and opting instead for a Chambourcin...which can lead to an appreciation of Norton.
As president of the International Norton Wine Society (because we have a member from England), I have great hopes this year for more well-deserved acclaim for Missouri Nortons. While there exist a couple of websites that are promoting the Norton grape, I will be working on developing a site for the society which will include a notes section for members to post their comments on new discoveries, on the ageability of Nortons, and all things Norton. In the meantime, especially with Oregon pinot noir now virtually out of my price range, I have hopes of bolstering my dwindling Norton collection. What better time to start than Norton Month!